6Smith Converting Rooftop Patio Into Private Dining Space

Wayzata restaurant 6Smith is transforming its rooftop patio – previously open to the public – into a private dining venue as part of a strategy to stretch the busy season, differentiate it from other restaurants on Lake Minnetonka, and navigate staffing shortages.

Typically, Minnesota's lakeside restaurants experience the "Memorial Day to Labor Day phenomenon," where they're "way over capacity in the summer and way under capacity in the winter," 6Smith owner Randy Stanley said. Because of that, savvy restauranteurs look for ways to bring in more customers during the off-season, in early spring, late fall and throughout the winter.

At 6Smith, Stanley and his team have long pondered the best possible use for the rooftop patio, and ultimately decided to close it to the general population of customers and make it bookable for private events, like corporate meals, birthday parties, weddings and other celebrations or gatherings.

Read the full article here: Minneapolis/St. Paul Business Journal

Lara Wyckoff

Tasty Branding is an agency exclusively dedicated to appetite marketing, servicing clients across multiple categories including: beer/spirits, consumer packaged goods, food and beverage, franchise, hospitality and more. 

We’re a seasoned collective of art directors, designers, copywriters and content creators who share a passion for food, drink and the experience that goes along with it. We collaborate with our clients to fulfill on a vision and a vibe that people can’t resist.

Tasty Branding’s capabilities include:

-Identity

-Packaging

-Brand Design

-Website

-Experience Design

-Advertising/Campaign Development

-Social Media Strategy/Playbooks

-Content Creation

-Event Marketing

Visit www.tasty.agency to learn more.

https://www.tasty.agency
Previous
Previous

Best of Lake Minnetonka 2022: Best Outdoor Dining Category